ESPN X Games

x-games-4

Project: ESPN X Games

Firm: Private

Product: AirGo, Black Jack, Yellow Jacket

Tags: , , ,

Project Summary

When ESPN brought its annual summer X Games to Austin, Texas, the sports network found the heat as extreme as the competitions. The 90°F (32°C) temperatures made the event uncomfortable and potentially dangerous for the athletes and 160,000 spectators. The world’s most elite extreme sports event needed an equally extreme cooling solution.

Big Ass Fans® brought the big air, cutting through the heat with more than 30 Black Jack, AirGo® and Yellow Jacket® portable fans. Ranging between 30 in. (76 cm) to 8 ft. (2.4 m) in diameter, these mobile fans cooled guests and athletes alike. Massive airflow and misting kits throughout the venue shifted the focus from the intense Texas climate to the extreme competition.

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