Wow That’s Fresh

Essence in Wow That's Fresh

Project: Wow That’s Fresh

Firm: BDG Architects

Product: 8-ft (2.4-m) Essence

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“When I saw how Essence was made, especially the fact that they are completely enclosed, I knew it was restaurant-proof—no food, no grease, and no airborne particles will get into those fans.”

Kim Perry
LEED AP Interior Designer, BDG Architects

Project Summary

Wow! That’s Fresh wanted to emphasise fresh food and clean design in their flagship restaurant in Brandon, Florida. Searching for bold lines and customised materials, LEED accredited designer Kim Perry looked to the team of applications engineers and designers at Big Ass Fans to lift the restaurant’s eye-catching colours onto its all-white ceiling. Together they developed a series of renderings showing custom colour options and fan sizes to maximise air flow and elevate the design of the 4,300-square-foot (400-square-metre) restaurant.

Perry chose four 2.4-m Essence® fans with custom red winglets, which feature a winning combination of streamlined aesthetics and what she described as “solid, can’t possibly screw-it-up engineering.” As a LEED accredited designer, Perry appreciated more than just the customised design of the fan—she also loved the reduced energy costs, silence and industrial-grade engineering.

Perry saw that engineering firsthand when she attended a continuing education symposium and toured Big Ass Fans’ Kentucky-based production facilities in 2014. “When I saw how the Essence was made, especially the fact that they are completely enclosed, I knew it was restaurant-proof—no food, no grease, and no airborne particles will get into those fans,” Perry said. “It’s the perfect ventilation solution for a restaurant known for making fresh burgers and fries.”

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